SH: Okay, we have a bunch of questions that we’ve been gathering from our team and audience and I think the thing that most people want to know is - What does a day in the life of Rachel Parcell look like (because I know you’re busy)?
RP: Oh my goodness. I feel like my day in the life is different every day. As you witnessed me trying to get here, I feel like it’s crazy running from one thing to the next. Every day, literally. Trying to run 2 businesses and keep up with kid’s activities and workouts and all of the things. So, I feel like it’s different every day. I feel like I’m running from one thing to the next - constantly.
JB: And you’re designing a whole line of dresses. How do you fit in work? Do you have certain hours where your folks know that they can corral you? Or is it just certain days of the week that are more office days and then days of the week that are more home days?
RP: Yes. So, Mondays I go into the office and I meet with my team and I really try to get through their questions that they have for me. We also have a team in New York. Most of our design and production team is in New York, so there are a ton of Skype and Zoom calls throughout the week.
When my kids are in school, I feel like I have a much more balanced life because I send them off to school and then I just focus and get the work done. And then I finish up before they are done with school and run all their carpools. I like to be super involved. But, in the summertime, I feel like I’m on a conference call while I’m doing dance carpool so that I can see the choreography and work with her on it. I don’t want to miss out and I think I drive my team crazy, but I try to schedule work calls around my kids’ busy summer schedule. I’m secretly excited for school to start again so that I have that block of time to get work done.
SH: Wasn’t there a meme once that was like “In the summertime, I’m half the woman I once was” . Seriously, we’re so stretched.
RP: Yeah, as a kid the summers are easy and fun. But, as a mom, I am just going, going, going.
SH: Yeah, it’s so true.
JB: Well, at least you won’t have any regrets though. At least you get to see them grow up.
RP: I love it and that’s why I schedule things around their activities because I know that I only have them for a limited amount of time. So, I’m like, “Sorry guys…move the conference call. I have a soccer game right now.”
SH: I love that. So, how did you get into Interior Design? Where did the love for Interior Design spring from?
RP: When I was a Junior in High School, I needed a few more electives, so I took an Interior Design class. This is where I discovered Elle Decor magazine - we had stacks of them in our classroom. When we would create mood boards or collages for projects we were working on, I would pull everything from Elle Decor because it felt so much more elevated. And then I discovered Arch Digest. There wasn’t Pinterest when I was younger, so this was the way that I discovered how other people lived (besides going over to your friend’s house). I’ve always been very intrigued by people watching, so I would get a look inside celebrity homes or homes in Nashville, New York, or LA. And then I would sketch out what I wanted my own dream home and floorplan and what I wanted. It was through those magazines that I fell in love with design.
Pinterest was fun because it was a whole other layer. hen you got to see more everyday people and what they were doing with their homes and making it unique.
JB: That’s a great answer. When we began working with you, you had an idea of what you wanted and you would let your feelings guide you. You would say, "I have to get the feels.” Right? And even when you saw this exterior which it was a portion of a home, it gave you a feeling - you had to build. Even though you had a really beautiful home at the time, you knew there was another home inside you. I feel like you let your gut guide you, which is a true guiding principle.
RP: Yeah. Drew and I always say, “That home gives me the feeling,” or “That room gives me the feeling.” When we go to the Parade of Homes or look through a magazine, certain ones give us the feeling. So, when I was designing rooms in my house, it was important that each one gave me the feeling.
SH: I feel like that’s so important and something that we try to stress on the podcast and with our clients. Find your style. Trust your gut.
JB: So, why Alice Lane?
RP: When I was in college, I would drive past Alice Lane and it would give me the feeling. I wanted to know what was inside the store because it was so beautiful. I needed to go in. So, as a poor college student, I walked in and wanted some bedding. I looked at the price tag and was like, “Oh, never mind!” It was out of my poor college student budget. But, I decided that one day, I wanted everything in this shop.
My in-laws live in a beautiful gated community and you helped with a home in their neighborhood. It got published in French Country Magazine.
I was flipping through and saw that Alice Lane had helped with the decor, so I started following your blog and social media. As I could afford it, I would go in and buy one piece at a time. The first space that you designed for me was my closet in my previous home. I just fell in love with your aesthetic and how you curated pieces from different designers.
JB: I remember that we came up to your previous home - even before that - do you remember our first meeting? We were going to do a closet there and you guys were like, “Wait…I think we’re going to build a whole new house.”
RP: Well, when you’re married to a builder…It’s funny. Every time I go to you guys to design something, my husband will just start looking for a new lot to build again.
JB: She’s so lucky!
RP: We bought a lot in American Fork and built. The market went up and we didn’t have any kids, so we decided to sell and build again. With this next house, we wanted to change a few things in the kitchen, so Drew said, “Let’s just go lot shopping again”. We found this one and you guys have been designing it from the ground-up.
SH: How cool. High five, Drew!
JB: I feel like when you give a TED talk one day, Rachel, it should be on manifesting. Because you really do have this idea about yourself from when you were a Junior, in college.
RP: I was such a daydreamer when I was younger - in math class or church. And then later there was this moment when I was older and getting into my car with 2 kids and it hit me that “I literally daydreamed about this moment.” When I was younger, I cut my hair and donated it to Locks of Love, which was fun. But, then I couldn’t get my hair to grow. I would imagine myself with this long hair, slicked back ponytail, shoes with the red bottoms (I didn’t even know what they were). I had little kids and a beautiful home. I manifested it.
JB: Daydream, ladies and gentlemen. Let your kids listen to this podcast. I think that’s really powerful. And, I’d love to actually talk to your mom about you as a kid. That would be really fun.
RP: Visualize your life.
JB: Do you feel like fashion and interior design go hand-in-hand?
RP: It’s fun. For my fashion line, we’re subscribed to WGSN - all the trend reports. They’re forecasting a year or two out and what’s trending with clothing also translates into interior design. Color palettes. Moods.
My lifestyle with Interior Design is Transitional. I love the Traditional side of it, but I also love to add in more modern pieces. I do the same thing with what I’m wearing. I love those pieces and then add in a little edge or twist to make it more modern.
JB: I think the palette of your home is something that you would wear. I see it in your dresses and notice that connection.
SH: There’s a real timelessness to it. It’s rooted in tradition, it won’t go out of style. It’s fresh - doesn’t feel stodgy.
JB: We’re using the word ‘trend’ for the reports that you’re following. But, your dresses aren’t trendy. They’re trending.
RP: Yeah, very timeless and romantic and classic, which could be said for so many rooms in my home. I’m definitely drawn to I light colors. I have dark hair, so I like to wear light colors for the contrast. You guys pushed me to go darker in the library, which I’m so grateful for. I like everything light and airy. I’m drawn to light colors so I don’t lose my hair.
SH: That’s so interesting. Jess and I are both blondes. I can’t wear light colors.
RP: My sister is blonde and I always tell her, “wear the black”.
SH: That’s something we always ask our clients (we probably asked you), “What’s your favorite piece in your closet?” What we’re comfortable wearing is how we should design our home and what colors you should use. That’s your cue, people.
RP: Yeah, I remember that you guys came in and looked at my closet and what I wore to get a sense for my style.
JB: We usually do that. Sometimes people have a hard time finding their voice on what they want. If we can look at other buying decisions that they’ve made, it helps us know what to do.
SH: Yeah. What gives you the feels. What ignites you.
JB: How would you advise people to find their own personal style. It’s easy to get lost with all the crowdsourcing and influencers. You’re obviously a thought-leader in this industry, so how do you advise others to find their style?
RP: I think you have to understand to appreciate something is beautiful and love it, but know when not to use it. Once you decide on a style that you love for the exterior, run with it. I see homes with Modern, Traditional, and Coastal all on one home. I think you can appreciate the styles, but don’t go for them all or else it will look hodgepodge. For my home’s exterior, I love Coastal and Drew loves Modern, so we needed to pick a style and go for it. We wanted to create something that looked like it had been here for a long time that had been updated and has a true style to it. I trusted that and went all-in. These other styles are just as beautiful, but don’t let them cloud your decisions.
SH: It’s so cool. That base layer is so important. You don’t want to mix Modern and Traditional on the base layer. You can layer it in with modern art and clean it up with the top layers as long as the base layer is consistent.
RP: I wanted my home to feel really warm and inviting, so I tried to let that guide me.
JB: What’s your favorite part of the design process?
RP: I would say 2 parts. First, gathering the inspiration for the room. And then watching it come to life in the build stages.
JB: Just while we’re talking about this, we want to point out that Rachel is really involved in the design process. She really sits in on every piece and detail. This isn’t something we did FOR her. She was doing it along with us.
SH: Yeah, it has soul. You can feel YOU in the design.
JB: How was it working with your husband, Drew, as the builder?
RP: I mean…I thought it was great. He might not say the same. Haha! We’re a good team. We’re super creative and we love doing projects together. I have the ideas and he executes it. But, also with him being the builder, I’ll say, “Why didn’t the railing get on today?” and he’s like, “We had to build it piece-by-piece.”
We’re not going to move again for a while, but we’re already gathering inspiration to save and picture our lives for the next 10-15 years.
JB: We were going to ask you that, actually. Is this your forever home or is there another home in you?
RP: There’s another house.
JB: Your view!
RP: That’s the thing that we keep coming back to. We’ve looked at other property, but nothing beats this view.
JB: Rachel lives in a setting that looks like the Swiss Alps. It’s the most beautiful, stunning setting. You have an unobstructed 360 degree view.
RP: It will be hard to replace this property, so who knows?